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French Version

J & J helps Customs in counterfeit trade

Jordan Customs Department (JCD) signed on Monday a cooperation memorandum of understanding (MoU) with Johnson & Johnson (J & J) Inc (Middle East), ...

Jordan Customs Department (JCD) signed on Monday a cooperation memorandum of understanding (MoU) with Johnson & Johnson (J & J) Inc (Middle East), in the aim of providing training and technical support to Customs’ officials tasked to enforce border measures at different crossing points to eliminate illicit trade through importation of counterfeit goods that deceive the public.

“This MoU represents a practical approach to achieve Jordan Customs’ objectives and strategic directions in supporting investment, safeguarding tariff returns, help secure a local clean environment and eliminate illegal trading,” said Mr Alaa Batayneh, director general of (JCD), who signed the MoU on behalf of the department. Reiterating the importance of this MoU, which is the first arrangement signed in the Middle East and Arab world between a customs authority and a multinational, Batayneh said at the signing ceremony, “the signing came in line with the department’s goals to boost the country’s investment environment and protect Jordan from illegal commercial activities.”

Johannes Pattermann, J & J’s managing director Middle East Inc. highlighted the role of his company to fight counterfeiting, and the resources it has allocated in this respect. “In the aim of fighting illicit trade and counterfeited goods came this parenting with (JCD) the most important administrative body, that could block the entry of such constructive products, especially in Jordan in the absence of illegal manufacturing and production.”

Pattermann said, “J & J’s responsibilities [are] towards the doctors, nurses and patients, to mothers and fathers who use the products, to their employees who work with the company throughout the world, toward the communities, and to the stockholders. This MoU came to face this serious counterfeiting problem, that exposes consumers to serious health risks.” He reiterated that there would be zero tolerance for such illegal acts.

Lawyer Yousef Haj Hasan, Law Office (JorLaw), the general legal representative of J & J, underlined the role of free trade and globalization in making this illegal and unfair counterfeiting easier, “Member states in the WTO provide for judicial actions in trademark infringement cases, though some jurisdictions provide an administrative route to encounter and combat trademark infringement and counterfeiting. The legal system in Jordan provides no administrative option other than what is stipulated in the border measures for the protection of Intellectual Property Rights Instruction No. 7 for the year 2000 issued pursuant to Article 41 of the Customs Law No. 20 for the year 1998.” Haj Hasan pointed out that the action taken under the border measures will be nullified in case a court case was not filed with the competent court.

Mr Omar Shteiwi, chairman of the board of the Brand Owners Protection Group, described the MoU as a milestone in the anti-counterfeiting march, and he praised J & J for taking the initiative to stand up and face different challenges. During the second session, Mr Yazan Kilani of Deem-Pharma (the training and human resources development unit) highlighted the company’s role in training Customs’ personnel on different branded products produced by J & J, best practices in examining shipments and analyzing traffic and routes used by counterfeiters. “Deem-Pharma training has proven to help minimize counterfeiting problems by enabling officials to better understand the nature and characteristics of the imitated products and how counterfeiters operate,” he said.

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