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French Version

A presentation on CeBIT Hannover 2002: A Gateway to the world market

CeBIT 2002, to be held from 13 to 20 March next year, continues to break records in numbers of participants and visitors.

CeBIT 2002, to be held from 13 to 20 March next year, continues to break records in numbers of participants and visitors.
Deutsche Messe, the German organizers of CeBIT, and Wafiq Al Tillawi & Sons Co, the local representatives of Deutsche Messe for 40 years, held a reception at Le Meridien Amman Hotel to make a presentation on CeBIT 2002 to members of the local IT community and the press.

The event was also attended by His Excellency the German Ambassador to Jordan, Dr Martin Schneller, who spoke on economic cooperation between Germany and Jordan, emphasizing the importance of IT as a growth industry.

As part of the event, Mr Jorg Schomburg, managing director of CeBIT, discussed the current trends in the global and European ICT markets, based on a study by the European Information Technology Observatory (EITO), followed by a presentation on CeBIT Hannover 2002.

The global slowdown in IT spending has affected Europe, but to a lesser extent than the United States, due to large investments being made in the European IT infrastructure. Comparative figures of the years 2000 and 2001 show that spending on IT and Telecommunications products in Western Europe will actually grow at a rate of 7.1 percent in 2001, which is a considerable decline from 13 percent last year.

As for telecommunications, growth rates will decline from 14.3 percent in 2000, to 6.7 percent in 2001 and 5.8 percent projected for 2002.

However, Mr Schomberg stated that IT and Telecom growth rates are still very encouraging relative to growth in other industries. At present, Europe accounts for 25 percent of the global ICT market, coming in second after the United States which accounts for a massive 36 percent.

In an interview with The Star, Mr Schomburg explained the advantages to be gained from participation in CeBIT.

"CeBIT is a gateway to the world market, it provides Jordanian exhibitors with an opportunity to interact with and sell to Asian, European, South American or Australian clients," said Schomburg.

Explaining the nature of business opportunities that CeBIT offers exhibitors, Schomburg said "we have exhibitors from over 60 countries, there's a lot of business being carried out among the exhibitors themselves.".

"Of the 8000 exhibitors at CeBIT there are 4500 who can be classified as OEM (original equipment manufacturers). These manufacturers sell primarily to the computer and information technology giants, such as Siemens, HP, IBM who they meet at the show and who are also exhibitors," he told The Star.

Commenting on Jordanian participation in CeBIT, Mr Schomburg said that there was a steady increase in the number of Jordanian exhibitors. Starting in 1997, Jordanian companies have participated in the show in cooperation with JEDCO, as is the case this year, with seven local companies confirming participation.

"CeBIT provides a 'different kind of opportunity' than regional shows like GITEX. CeBIT is a pure export windows for Jordanian exhibitor in the fields of software and services," he concluded.

This year, there will be 8300 exhibitors at CeBIT 2002, with Taiwan accounting for the largest number of participants, followed by the United Kingdom, USA and Sweden. Deutsche Messe have increased exhibition space this year by adding a new hall, number 27, to the already existing twenty six halls which are spread on the grounds of this international fair measuring 1 kilometer by 750 meters.

CeBIT 2001 was attended by 850,000 visitors, re-affirming its status as the biggest information technology show in the world. Comdex in Las Vegas, in comparison, attracted 211,625 visitors last year. For more information on CeBIT, go to www.cebit.de.

Zeid Nasser
The Star

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