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French Version

Moving to the new Head Office in Deira : CBD unveils its new corporate identity

The Commercial Bank of Dubai (CBD) unveiled its new-look corporate identity, reflecting its future directions and representing the bank’s bright image built on a 35-year history of banking and financial services.

Yaqub Yousef, GM - Business Group at CBD, said the new identity represents a further step towards strengthening the bank’s client relationship and setting it apart from competition while reaffirming its commitment to providing top quality products and services for its personal and corporate clients.

The new logo features a modern, dynamic and attractive style where a harmony of colours and lines paint promising horizons for the bank, maintaining the portrayal of the Clock Tower, which symbolises CBD’s 35-year journey playing a vital role in the development of the UAE.

“Our new identity is the best example of maintaining our core values with ultimate readiness for the challenges to come. A corporate identity is not just a logo, but a combination of qualities on a solid base of major concepts,” added Yousef.

Launching the new corporate identity opens a new chapter in the bank’s progress as it moves to a new head office in Deira, to be officially opened in September and coinciding with the IMF/World Bank meeting in Dubai.

The new identity was created by Landor Associates, a leading design and rebranding consultancy. It will be used throughout the bank’s branch network, in external and internal signage, and all printed materials and stationery.

“The future carries new and different challenges. Thus, we have adopted a new strategy to maintain the bank’s leadership and achievements,” explained Yousef “The strategy involves many new initiatives to boost customer relationships, modern banking systems, launching new products and renovating and expanding the branch network.

“Our latest new services include the ‘Mustaqbali’ Child Savings Plan, the ‘Tam-wheel’ Car Finance Scheme, and the ‘Najah’ program for professional business owners.”

In line with the directions of CBD’s Chairman HE Ahmed Humaid Al-Tayer and the board of directors, the bank continues its leading role in developing national human resources and creating job opportunities to qualified UAE nationals, who now constitute 26 per cent of the bank’s personnel.

Parallel to that, CBD continues to develop working skills as the new head office is combined with one of the most modern training centres in the UAE banking sector.

“Our emphasis on developing national banking resources is derived from our responsibility towards the UAE society and commitment to contributing to economic development,” said Yousef.

CBD’s continued efforts to set new standards for various banking operations and activities has won the bank the Dubai Quality Award for 2002.

Amman,01August2003
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