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French Version

Eskadenia and Syntax join expertise in launching Fastlink's multi-access portal

ESKADENIA Software Solutions and SYNTAX have successfully delivered Fastlink's multi-access portal, www.fastlink.jo, designed by SYNTAX and powered by ESKADENIA. The portal has been earlier revamped by ESKADENIA in July 2004 and enabled on Oracle 10G Application Server platform, thus becoming the first portal for a Telecom Operator in the region to be developed using this advanced Oracle technology.

The delivery of the new portal architecture and design came after an extensive period of user research, strategy development, information architecture and design efforts that were undertaken by the team of SYNTAX and ESKADENIA in close cooperation with Fastlink’s team. ESKADENIA was to apply the architecture and creative designs by Syntax into the multi-access portal technology and develop the new agreed-on functionalities and features including the browsing of mobiles and devices offers, Multimedia Messaging channels provisioning, Over The Air Provisioning (OTA), new ring tones and logos.

SYNTAX has conducted extensive consultation with all Fastlink departments, as well as researching customer needs and international trends in telecommunication services. A site strategy was developed that reflects Fastlink’s vision of its online channel as an interactive platform for the delivery of services, communication, information, entertainment and customer service, making it an integral part of the overall user experience of Fastlink’s customers. This integration of user experience was further supported by strengthening the links between the mobile, Web, call centre and retail experiences. Designing a creative, elegant and flexible graphical user interface for the site was also a critical component of the project. The portal’s look and feel reflects Fastlink’s corporate design and brand values, is easy on the eye, and further strengthens the overall user experience.

In addition to the implementation and development of the new-structured portal on the same Oracle 10G Application Server platform, ESKADENIA will be providing the support and maintenance services for the portal. The multi-access portal platform provides access to Fastlink's dynamic applications and serves as an umbrella providing a common way of handling a vast range of services. The portal's platform comes with a wireless option that supports the multi-access features of the portal, and provides connectivity with information channels and with other wireless components.

The portal is furthermore delivered with flexible and empowered Content Management functionalities to manage, edit, and publish the portal’s content. These functionalities streamline the portal’s administration process and reduce the workload of the Fastlink staff. Any content editor with proper training can benefit from a wide range of rich features without technical assistance or knowledge of the underlying technologies. The multi-access portal also allows access through the Internet, WAP and SMS, and provides a wide variety of features for guests and registered users.

“We are thrilled to see the new portal launched and hope that it will set the standard in customer-centric web portal design for corporations across the region. It has been one of the most challenging and exciting projects our company has undertaken and we are honoured to have been part of it. By allowing us to focus on our core strengths in strategy and design, Fastlink has ensured that the new site is conceived in a user friendly and customer oriented manner. We acted as the customer’s advocate and designed the user experience accordingly”, said Ahmad Humeid, SYNTAX CEO.

About Fastlink

Jordan Mobile Telephone Services Company Ltd. "Fastlink", founded in 1995, was the first operator to introduce mobile phone services into Jordan. In just a few years, the company earned its reputation as the most progressive telecom operator in the region in terms of competitiveness and readiness to adopt new technologies and deploy cutting-edge services.

Since its inception, Fastlink has tallied subscriber growth at an exponential rate, with the number of users currently exceeding 1,400 million subscribers. Through more than 1,700 cell sites, Fastlink covers the entire populated area of the Kingdom. In January 2003, Mobile Telecommunications Company K.S.C. (MTC) acquired Fastlink in what was considered the largest single acquisition in the Middle East area, and the largest private sector investment in Jordan.

For more information, please visit www.fastlink.jo.


SYNTAX is a strategic design and digital solutions company that helps its clients create strong brands and identities, communicate their messages to audiences, and interact effectively with customers and the community. SYNTAX writes ‘Design’ with a capital D. No “make-up”. No “decoration”. SYNTAX sees design as a deep, conceptual, creative and technical problem-solving activity: Cross-disciplinary, cross-cultural and cross-media. The company strives to be the innovation partner of its clients. They come to SYNTAX to develop their brands/identities, print materials, digital presentations, interactive web sites, publications, products and environments. SYNTAX’ work approach is rigorous and process oriented, combining research, consulting, strategy, design, writing, photography, technology and implementation.

For more information, please visit www.syntaxdigital.com


ESKADENIA® Software Solutions is active in the design, development and deployment of a range of software products in the Telecommunications, Enterprise and Internet Applications areas. The company is based in Jordan and has sales activities in Europe, the Middle East and Africa. ESKADENIA is a product and market-oriented organisation that assists enterprises and promotes businesses by use of highly effective IT strategies, tools and solutions, and more than 70% of its sales are exported to the Global IT market. ESKADENIA strongly believes that a company's achievement is derived from the success of its Human Resources and the commitment to quality and excellence that each one holds strong to. ESKADENIA endeavours as a team to maintain quality, strive for customer respect, build up perseverance, and foster innovation while handling any task or challenge.

For more information, please contact us at contacts@eskadenia.com, or visit our site, www.eskadenia.com.

Yann Rotil

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To see in Jordan
Fairs & Exhibitions
Useful Addresses
Media of 1stjordan
Impact of 1stjordan
The 'First Jordan' Card
Press Book
Exotica - Flowers - Shopping on line
Engineering Consultants Lebanon
Nsouli Jewelry Lebanon
Hotel Beirut Lebanon
Rent Villas France for Holidays, Seasonal Rentals France
Sole Agent for Philips & Whirlpool in Lebanon
Arab Printing Press Lebanon
Hotel Beirut Lebanon
Arabic Music, CD Arabia
Hotels Syria
Groupe PMR