The
secret life of a digital pirate
Access to music and movie files secreted away on numerous
often anonymous computer file servers around the world provides many a savvy web
surfer access to previously unavailable or economically out of reach entertainment.
March 16, 2002, 11:50 AM
By J. Scott Tynes, Star Staff Writer
JORDAN (Star) - This year, for the first time in a decade, the American
music industry suffered losses. The artists, or the artistry, by most standards
has never been lower, but industry experts point their fingers at the new on-line
digital domain as the culprit behind their decline. If only it were so simple.
The film industry is not in agreement, approaching the challenge a bit differently.
Regardless, the internet has provided a tremendous challenge for intellectual
copyright. Artists, and much more specifically, their management and representation
are hard-pressed to find solutions.
As economies continue to expand, becoming part of the greater
global marketplace, access to music and movie files secreted away on numerous
often anonymous computer file servers around the world provides many a savvy web
surfer access to previously unavailable or economically out of reach entertainment.
The majority of the files involved, at present, are part of
the massive coffers of first world entertainment beamed and broadcast to the remotest
corners of the globe. The tremendous exposure afforded by big budget blockbuster
movies and the PR onslaught led by the likes of Britney Spears and Destiny's Child
has been very effective. People have really developed a hankering for the George
Clooney's, Julia Roberts' and Christina Aguliera's of the world. But these mainstream
stars are only the smallest part of the motivation.
Since the introduction of the compact disc over 20 years ago,
consumers have complained about the exorbitant costs of the new format. Consumer
advocates suggested the music industry was taking advantage of what were the known
superlatives of the medium to soak the public while they could. Everyone expected
costs would decline over time as the compact disc became 'the' format. It just
didn't happen.
Near this same time the movie industry was alarmed over the
arrival of the videotape recorder, a device they were certain spelled their doom.
They claimed consumer copying of copyrighted works would kill them for sure. It
was a similar song to that sung by the music industry about audiocassette recorders.
The movie industry's solution was to release videotapes with a street price of
some 70JD per title, really only making them viable for rental outlets, or die-hard
film buffs.
The movie industry found they just weren't selling many videotapes
to consumers; tapes were being bought by what became the missing link in the supply
chain: Rental outlets. Consumers could not afford, and in many cases would not
want to buy a videotape they may only watch once. Rental outlets were able to
pay the high costs and recoup the money many times over by repeated rentals. The
connection was made and slowly the movie industry relaxed as it realized it had
found a new, tremendous outlet for its wares. Over time a video's price dropped
to the point movies could be handed out with Happy Meals at McDonald's.
But the music industry fortunes were not so rosy. People were
continuing to buy music, the new format pushed the old away and although everyone
expected to see prices decrease they never did. It planted the seed that made
all young pirates grow. Despite the marketing and the increased sales, the rise
of new advertising outlets such as MTV and a rash of new methods for selling music
the price never came down.
The music industry explained the costs came from an integration
of taxes charged for sales to copyright violation, the payment of artists, production
costs, and the cost of promotion of the work. That argument fell flat very soon
after it was revealed the production costs for CDs was actually less than that
of audiocassettes. With all other costs remaining the same CDs were still priced
higher. People bought more and more, but their grumbling grew louder. Everyone
was waiting for the 'next' thing-a way to break this particular distribution chain.
The minidisc came first but due to its proprietary nature and
the tremendous copyright schemes it only proved truly popular with those taping
live music. As the internet grew the most important element of making the 'net'
truly functional was file size. Large files meant long times on-line waiting for
things to upload or download. This was the impetus for the birth of the MP3 compression
scheme. It allowed a ten-fold reduction in file sizes, allowing an all-day downloading
affair to be completed in an hour or less. With the introduction of high-bandwidth
connections the new chain was complete. Now files could be downloaded in minutes.
As quickly as you could think of a song, it could be downloaded and playing on
your computer in near CD quality.
This all went on without the music industry's okay of course.
They had always feared being kept out of the loop. They'd feared it with cassette
tape; they feared it with mini-disc and really, nearly kept CD-burning from ever
becoming a reality for the same reason. Here was a method that they could not
control. And before long, that method had a name. It was called "Napster."
This is part one of a series exploring copyright and
piracy in the light of the digital dominance provided by the internet.
Sources : The
Star |