A - Advertising Agencies - Arabic Sweets, Pastries, Chocolates - Architects B - Banks - Beauty C - Car Rental - Coffee Shops - Commerce - Consulting - Craft D - Data Processing & Computer Systems - Decoration & Furnishing E - Environment / Waste Management Services - Express Delivery - Equipment : food services, catering, kitchen, laundry F - Financial Services - Flowers - Food & Beverage H - Hotels 3 - Hotels 4 & 5 - Hotels & Suites I - Industry - Insurance - Interior Design / Decoration - Internet J - Jewelleries L - Leisure - Lighting M - Medias - Medical / Technology O - Office Equipments / Electronics - Outside Decoration P - Printing R - Real Estate - Restaurants S - Security - Shop Systems - Superstores T - Telecommunication & Mobile Phones - Transport - Travel Agencies

Commerce Food and beverage Sweets Office equipment / Electronics Equipment : food services, catering... Jewelleries Lighting Shop systems Superstores Commerce and Distribution The wholesale and retail trade is the most important sector for the employment in Jordan with more than 17 % of the active population. This figure highlights the dynamism of a sector characterised by its diversification. The food trade is, by far, the segment that contributes most to the global turn- over of the sector. A quarter of the total sales registered in a year comes from the foodstuff, immediately followed by the wholesale trade, footwear and clothing. E-commerce success stories are generally built on successful traditional trading companies. This also applies to Jordan, companies producing oriental pastries rely on a strong domestic demand to support the costs of developing a web site, backed with an e-commerce solution, to expand their existing market to the global one. They succeeded in this thanks to their constant quality preoccupation and to the special attention they manifested in customer satisfaction. Florists is a profession with a high connectivity to life special occasions such as weddings and births. This explains the potential still to be explored by Jordanian florists. Indeed, many Jordanian citizens have relatives leaving abroad, whose only solution to congratulate their family and friends is to send flowers. Given the good taste and know-how professionals of the sector have gain, we can expect to see them soon going on line. Their success is even more likely to come since Jordan has its own domestic flower production. Even better, botanists from all over the world have a keen interest for the very rare flowers one can find in Jordan, the black Iris being the most famous, but not only one. Re-export also rose substantially during the past years to reach JD 270 million. A custom duties reduction policy on some imported goods has been implemented recently. It resulted in an increase of the number and value of imported cars, this is reflected in the improvement of the trade value between EU and Jordan. Yann Rotil