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Services
Jordan's economy is services oriented. In the
past, kingdom's land was crossed by civilisations and has always been a trade
route for many peoples. The current fast development of the services sector witnesses
the ability of Jordanians to provide a favourable environment to the economic
activity.
The country doesn't possess enough natural resources and a strong enough |
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industrial sector to compete with its oil producing neighbours. The century that
begins will see the boom of service industry all over the world, and to keep competitiveness
on the global market, national economies will have to adapt to this new environment.
Jordan is ready for it. The Kingdom is already a hub in many of the future strategic
sectors ranging from transport to information technology. International consulting
groups are established in Jordan, but the country has its own. Talal Abu Ghazaleh
International is a pan arab consulting company involved in many crucial fields
such as intellectual property, auditing, knowledge management...
It is known to be highly professional in these activities and has been chosen
by many international organisations to be their interlocutor in the Arab world.
The same applies to express delivery companies, a Jordan based company is leading
the market despite the tough competition and the high level of services provided
by international companies established in the Kingdom such as DHL and Skynet.
Another branch of the service industry facing a fast development is the media
related one.
Advertising agencies are spreading on a market that is far from having reached
its full potential. The printing industry knows similar growth rates as the demand
for printing materials is increasing year after year and with companies marketing
and advertising awareness becoming sharper and sharper.
Yann Rotil
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